Internet Marketing Strategy

In todays business environment, your Internet Marketing Strategy should be a critical part of your overall Business Plan. Online Marketing is increasingly becoming more important than offline (tradtitional) forms of Marketing. As an example of the decline in traditional forms of marketing, in a recent study on the use of the Yellow Pages Book in Australia:

• Most respondents (78.2%) felt that the Yellow Pages print directory should ask them if they would like a print directory delivered.
• If given the opportunity, 58% of the respondents would choose to stop having the Yellow Pages print directory delivered to their household.
• 54.7% of 20-29yr olds said they stored the Yellow Pages print directory away just in case they need it, but have never used it.
• 61.8% felt the Yellow Pages print directory is having a negative impact on the environment.
• 91.4% said they search the Internet when looking for a business.
• 14.1% throw the Yellow Pages print directory straight into the recycling bin.

(Source: Core data May 2009)

The fact is that an increasing number of your customers will now be looking for your products and services online. To help you, we work with you to identify the best online methods of generating enquiries and sales into your business based on your budget, business goals and time you have available. Much online Marketing is free if you know what to do but it can be extremely time consuming both to learn and to implement. We help you identify the Web Marketing Strategies most suitable for your business and build an action plan for you to follow.

The cost will depend on your budget, business goals and time available. We will tailor a package to suit your needs.

Contact us for more information on how we may be able to help you prepare your Internet Marketing Strategy...