Tourism Marketing Training

This Tourism Marketing Presentation is simple and practical and uses language a tourism business owner will understand. The focus of this tourism course is lead generation, both online and offline. With the importance of the internet to most Tourism Businesses, the online lead generation methods are covered in detail. The methods covered are all practical, cost effective and proven to work.

It is recommended that the Business Owner has identified their target market, product offering and point of difference BEFORE this workshop. Prework will be provided, if required.

This interactive Tourism Marketing Workshop covers the main methods for generating enquiries available to a busy business owner with a limited budget. It outlines the pros and cons and covers tips to increase the effectiveness of each method and approximate costs to the business. All attendees will be given prework to ensure that they have a clear idea of their target market, how their products and services meet the needs of this market and the point of difference that their business has over their competitors prior to attending.

What you get from this Tourism Marketing Training:

The workshop outcome is a matrix of lead generation methods. Your will have tips to maximize the effectiveness of each method and an implementation plan and budget. This matrix will be unique to each business.

Who is this suitable for?

This workshop is suitable for any small or medium sized Tourism business that is not sure which forms of lead generation to use and how to implement them effectively. In particular, the format works well for:

1. Regional Tourist Boards who want to help promote their region by improving their local businesses
2. Local Councils who offer subsidized training to local businesses
3. Local Business Groups where 10 or more businesses all want to learn and improve together.

For more information or to discuss your individual requirements in more detail, please
contact us...

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